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Malaysia News: Malaysia’s First-Ever Book Tunnel Concept Bookstore is Now Open!

Featuring over 500,000 books, the 8th BookXcess bookstore in Malaysia takes visitors through a ‘Dream Realm’ and hopes to cultivate a reading culture among Malaysians.

BookXcess Sunsuria Forum is Malaysia’s first-ever book tunnel concept bookstore that takes visitors on a journey of reading surrounded by half a million books. Spanning 16,000 square feet, the bookstore is located at SB-1, Sunsuria Forum @ 7th Avenue, Setia Alam with books at 50% to 80% off recommended retail price and is open from 10am to 10pm, daily.

A Tunnel of Bookshelves

Visitors who visit the bookstore will be left in awe as they experience the striking and towering circular bookshelf at the entrance as they walk in. Proceed through the tunnel of bookshelves, visitors will be then transported to a different world as they explore the surrounding.

Read and Sip

Book lovers can anticipate a variety of books ranging from art and design to literature, fiction, non-fiction, young adult, children’s books and many more hidden gems. The bookstore also features a comfortable work station and reading areas for customers to browse the sample books available. Readers who enjoy reading and drinking a cup of coffee can opt for a premium cup of brew and a variety of sweet treats at BookXcess’ very own in-store café.

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Children’s Section

Parents can also bring their children over to the children’s section where they can play in the mini-maze and indulge in the extensive collection of children’s books. Exclusively for BookXcess, parents of young ones will also find Magical Books incorporated with Augmented Reality (AR) available at the store. Children will be able to read, play, and learn with these Magical Books as it uses cutting-edge technology to revolutionize reading for the next generation that creates an immersive, interactive reading experience.

Featuring fifteen titles, little ones will be able to see their favorite characters from Little Red Riding Hood, Cinderella or The Night Before Christmas come to life.

Cultivate Reading Habit

“We want to continue to spread the love of reading to the people of Malaysia with the opening of our eighth bookstore in Malaysia and third new bookstore this year alone. We are always looking out for new methods to increase the reading habit of Malaysians and creating new concepts like this tunnel bookstore is part of this effort. The unique structure and concept will attract readers and non-readers alike to the bookstore. Books and knowledge are a huge factor to change the world. We are proud to have the support of Sunsuria Berhad, who is fittingly one of the leaders of the property developers to bring our bookstore as an anchor tenant to Sunsuria Forum @ 7th Avenue” said Dipak Madhavan, Chief Marketing Officer of BookXcess.

He also added: “We believe Sunsuria Forum will be the next ‘talk of the town’ with child enrichment and family-oriented elements embedded into the concept of Sunsuria Forum. Apart from the choices of F&B and amenities, we believe that BookXcess will be beneficial to the surrounding communities especially young families who see the importance of cultivating the joy of reading in their daily lives.”

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